DAKAR RALLY
RACING TO THE EXTREME in 2025
Founded in 1979 the Dakar Rally has become one of the worlds most revered sporting events. A motorsports race, endurance event and survival challenge all rolled into one. In 2020 the race moved to Saudi Arabia for it's 30th country of competition. The unique landscape covers cities, desert, mountains, canyons and wadis, with 50% of the racing taking place in the ‘Empty Quarter’ across mountainous sand dunes.
The large landscape and expanse of the race is covered by over 200 production staff ensuring that fans and followers can engage with the race over every kilometre of competition. Dakar also provides full support for live tracking of competitors.
We will be updating everyone daily on James' progress and recording a behind-the-scenes vlog.
7700
The course covers an incredible 7700 kilometres across gruelling terrain in a challenging environment which couldn't be more different.
110VEHICLES
110 vehicles are in the support team for the Dakar rally travelling across Saudi Arabia to keep the riders on track.
The staffing support for the rally is over 2,500 staff providing all services to keep the rally going. With additional support staff for broadcast.
2.5KSTAFF
THE
RALLY
BIKE
LIQUID COOLED 450cc ENGINE
DAKAR RACING MACHINE
97MM X 60.9 BORE STROKE
CHAIN DRIVEN - 5/8 x 1/4″
FUEL OIL PUMPED LUBRICATION
4 VALVES PER CYLINDER
6 SPEED GEARBOX
FULL KOVE FACTORY SPEC
PARTNERSHIP
AND BRANDING
For all partnership enquiries please get in touch. We have various opportunities available as well as bespoke packages to best suit your brand.
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Email: kayj@wtfracing.co.uk
Tel: 07977 834184
EQUIPMENT
The Main official racing partners are displayed on the primary locations of all race bikes in all the disciplines and races. Partner logos are then featured on the belly pan, all media events and livery launch.
The teams previous livery launch with thier racing equipment reached over 3 million viewers across all media outlets
Branding on James Hillier’s race-wear and team-wear provides the ultimate location for media coverage and sponsorship ROI.
TT riders are featured in their race wear throughout the race week, during interviews, staged shots and podium. A sponsor logo with great placement on the arms or chest of the race wear can provide excellent value
RACEWEAR
SUPPORT
Throughout training and the rally we have several opportunities for branding on support vehicles. Sponsor logos will feature on all key equipment assets including all team racewear, apparel, rider racewear, tool equipment, umbrellas, helmet and team caps.
Plus we offer bespoke custom packages for key advertising areas